Question: Jim and Tom are having a discussion about focus groups. Jim says: A/B testing just screams lowest common denominator to me. Much like focus group

Jim and Tom are having a discussion about focus groups. Jim says:

"A/B testing just screams "lowest common denominator" to me. Much like focus group testing, this kind of thing just produces and enforces mediocrity. Call me elitist, but I would sooner have one or more people who really know what they're doing - based on years of proven experience, not just a piece of software. As a designer with 25+ years experience, I know from experience that design by committee/consensus is usually a watered-down, wishy-washy disaster. An individual would be more likely to take a risk on something crazy that just MIGHT work than a machine that is PROGRAMMED to only go with a sure thing".

Tom replies: "THat's interesting, Jim, I've been thinking about this too".

Discuss merits and demerits of this viewpoint.

Do you agree with the comparison to focus groups? Why or why not?
Do you agree with the critique of A/B testing? Why or Why not?
Discuss a recent example of successful A/B testing

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