John is in therapy to help with his fear of flying. In therapy, his therapist recommends developing a hierarchy of feared situations, and then engaging in exposure to these situations. According to a cognitive perspective, this treatment will be effective at helping John because 

it will lead to the extinction of his conditioned fears of flying. 

it will expose his unconscious fears related to flying. 

it will challenge John's belief that he will lose control when confronted with flying. 

it will help him recall traumatic experiences from childhood that resulted in his fears of flying.

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