John runs a successful bakery shop, Baker John , in Bedford, MA. The other day while experimenting
Question:
John runs a successful bakery shop, Baker John, in Bedford, MA. The other day while experimenting with some new recipes, he accidentally finds a way to maintain the crispiness of bacon bites in pretzels and the result is a delicious snack. John thinks the new bacon pretzel will be a hit.
How can he get the words out to the customers?
YOUR TASK
1-A: Traditional Guerrilla Marketing
Using "guerrilla marketing" idea to promote this new product: that is to day, you need to find a way to reach the audience of your message (the message: Baker John has a new pretzel) when they can't ignore it. Tell us how. (2 points)
1-B: Digital Guerrilla Marketing
If you can only use social media, what is your idea?
Systems Analysis And Design
ISBN: 978-1119496489
7th Edition
Authors: Alan Dennis, Barbara Wixom, Roberta M. Roth