John Wright is a sales representative for Alpha$-$Clean, a housekeeping service, and supply company. Alpha$-$Clean sells the chemicals needed for cleaning and cleaning tools like vacuum cleaners, laundry carts, and outdoor trash cans. AlphaClean sells to both consumers and businesses.

When giving a sales presentation to new customers, John strives to convey that he is highly ethical and trustworthy and that Alpha$-$Clean products are safe and will perform as expected. John is most likely addressing which aspect of Maslow's hierarchy of needs?

Physiological needs

Security needs

Esteem needs

Social needs