Johns Motor Cars serves as a personal car shopper. The clientele is limited to very upscale buyers
Question:
John’s Motor Cars serves as a personal car shopper. The clientele is limited to very upscale buyers and they sell only the finest quality motor vehicles. As John begins the process with his clients he learns from them what they want, and what they are willing to spend. His knowledge and expertise allow him to determine if their requests are reasonable. John has established a network of contacts that share the hobby of ownership of exotic motor vehicles. John closely guards his very high reputation and this allows him to maintain a network of referral clients. What characteristics of a successful salesperson drive John’s business? Offer examples of various promotional tools that John might use?
Fraud examination
ISBN: 978-0538470841
4th edition
Authors: Steve Albrecht, Chad Albrecht, Conan Albrecht, Mark zimbelma