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Joost is planning to buy a hybrid car. When he tells his friends over lunch, they make fun of him,

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Joost is planning to buy a hybrid car. When he tells his friends over lunch, they make fun of him, calling him a "crunchy vegan tree-hugger" and saying it's just like him to buy an environmentally friendly car. They never tell him they're just kidding and they actually drive hybrids. Based on his friends' reaction, though, Joost buys a standard gas-powered car. What concept from Social Judgment Theory has Joost demonstrated?

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Joost has demonstrated the concept of Assimilation Effect View the full answer


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Related Book For  answer-question
Entrepreneurial Finance

Entrepreneurial Finance

ISBN: 978-1305968356

6th edition

Authors: J. Chris Leach, Ronald W. Melicher

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Question Details
Chapter # 17
Section: Exercise Questions
Problem: 1
Posted Date: September 30, 2023 04:51:53
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