Jprogram$/$A marketing program refers to

O the specifc ratio within a makketing budget that divides resources between advertising,

promotions, and personal selling.

O the manketing manager's controllable factors, product, price, promotion, and place; that can be

used to solve a marketing problem.

I apin that integates the marketing mix to provide a good, service, or idea to prospective buyers.

the selection of product benefits and attributes that are added to or subtracted from a given

product to create variations within a product line.

the allocation of resources within a firm toward individual marketing mix elements.

Question $4$