Question $40$

$($program$)$ A marketing program refers to

the allocation of resources within afim toward indidual marketing mix edements.

a plan that integates the marketing mix to provide agood serice. or idea lo prospective bupers.

the selection of product benefts and attributes that are added to of subtracted romb gilen prodict

to createvariations within a product line.

the marketing manager's controllable factors; product price promotion and ploce that can be used to

solve a marketing problem.

the specific ratio within a marketing budget that dives resources be ween advet ising promotions

and personal selling.