just mark answer and do not need any explanation.

12. Which of the following statements about integrated brand communication is NOT correct? The target of communication should not be limited to products but all O business activities of the company and all contents produced by the company should be managed. Companies must be persuaded and changed by audience participation. O Value must be created after communication made. A company's consistent brand O communication should move the emotions of the media. 13. Which of the following statements about Jeju Air's branding strategy is NOT correct? O Jeju Air benchmarked the successful LCCs. O As a brand building tool, Jeju Air signed with "Big Bang" a popular K- Pop guy-group with a strong following throughout Asia. O The biggest issue making was the plane-wrapping idea. A full-blown picture of the stars was used to wrap the Boeing 737. O Due to Jeju Air's branding activities, brand recognition and sales increased only in countries served by Jeju Air. 14. The following is a description of global branding cases. What is NOT correct? O Zara is committed to adjusting to a broad spectrum of consumers, spread across different cultures and age groups. Ikea changed all the elements and O the room sets vary from store to store in order to suit local traditions. McDonald's has added some customized offers in almost all of O the countries they have entered into, adjusting to the local desires of the consumers they serve. AirBnB's dedicated localization O department has made their services accessible around the globe. 15. The following is a description of the integrated marketing communication case. What is NOT correct? Always's #LikeAGirl campaign has O helped girls and young women strengthen their existing femininity. Southwest Airlines' Transfarency campaign promoted the value customers will receive by choosing Southwest over other airlines. Hyundai Card Purple considered all O the packaging (envelope) of the card and the distribution (delivery). O Pedigree has changed from a company that makes quality dog food to a company that truly understands people who love dogs and shares their philosophy with them. 16. What is NOT a limitation of integrated marketing communication? Different practitioners have different definitions of IMC Contain narrower content. O Lack of theoretical consensus Expanded to the level of company- wide management behavior. 17. Which of the following statements about brand power is NOT correct? Advertising is of course important, but brand power is more important. Even very similar products, even O bottled water, can make a difference when it has brand power. Strong brands with weak advertising does not grow their brand value. Failure to properly perform O consumer services at any level can harm the brand power