Just need a response to the post below

This was the article I chose, An Information-based Approach to Organizational Change Management, by Darin Freeburg.

In the article, Freeburg proposes an information-based approach to organizational change management. He argues that traditional change management methods are often ineffective because they focus on changing the behavior of individuals rather than addressing the underlying information systems that shape those behaviors. Freeburg suggests managers can create more effective and sustainable change by focusing on the information systems supporting organizational processes. He outlines a framework for identifying and analyzing these systems and provides examples of how this approach has been successfully applied in real-world situations.

According to Freeburg, the success or failure of a change process depends on factors such as communication, employee engagement, and organizational culture. While there is no direct reference to Freeburg discussing failures, addressing failures is relevant to his proposed approach. He suggests that new approaches to change management should look outside the existing boundaries of change management literature.

Palmer, Dunford, and Buchanan (2022) emphasize the importance of understanding different mental models and organizational images to manage change within an organization effectively. They discuss various approaches to managing organizational change, including the information-based approach proposed by Freeburg. Additionally, Palmer, Dunford, and Buchanan (2022) suggest that a successful change process requires addressing underlying information systems instead of just changing individual behavior. They also emphasize the importance of communication, employee engagement, and organizational culture for effective change management.