Kanye West has decided to create a new music streaming service, Hindenburg, to compete with his...

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Kanye West has decided to create a new music streaming service, Hindenburg, to compete with his old service, Tidal, that he sold. He conducted a multiattribute modeling survey that determines that consumers perceive the two services as follows, where each attribute is rated on a 1 (poor) to 10 (excellent) scale. Depth Tidal Hindenburg Importance Sound Quality 8 Big Names 8 3 Availability 6 6 a 10 2 . 7 00 4 a Currently, Tidal prices their service at $15.00 per month. If Hindenburg wants to set a parity price, how much should they charge per month? (Round to the nearest cent.) Kanye West has decided to create a new music streaming service, Hindenburg, to compete with his old service, Tidal, that he sold. He conducted a multiattribute modeling survey that determines that consumers perceive the two services as follows, where each attribute is rated on a 1 (poor) to 10 (excellent) scale. Depth Tidal Hindenburg Importance Sound Quality 8 Big Names 8 3 Availability 6 6 a 10 2 . 7 00 4 a Currently, Tidal prices their service at $15.00 per month. If Hindenburg wants to set a parity price, how much should they charge per month? (Round to the nearest cent.)

Answer rating: 100% (QA)

To determine the parity price for Hindenburgs music streaming service we can use the multiattribute ... View the full answer