Question: Keelan visited a local accounting office and gave a demonstration to the accountants of a software product he was selling that streamlined the tax filing

Keelan visited a local accounting office and gave a demonstration to the accountants of a software product he was selling that streamlined the tax filing process. The accountants were excited at the prospect of using the software, and the price was affordable, but Keelan did not make a sale. What reason may the accounting firm have had for choosing not to purchase the software

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