Question: Keeping this 'tool' in perspective: Identify and research an MNC , which made its foray into the Indian market and achieved success and Identify and
Keeping this 'tool' in perspective:
Identify and research an MNC which made its foray into the Indian market and achieved success and
Identify and research an MNC which made its foray into the Indian market and was a failure.
Relate your findings from and above with each of the parameters and their subcomponents as given in the assessment tool.
Did you notice any prominent parameters in success and failure of the MNCs in your identified cases?
Present your findings in a tabular format, as per the below illustration. You would be preparing tables one for case success and another for case failure
CASE SUCCESS
tableSNo Parameters,tableEnsure top leadership support WRITE YOUR FINDINGS IN ONE OR TWO LINESand commitment through cycles FOR EACH OF THE FOLLOWING:tablea Set bold and explicitaspirations over next yearseg growth in Indiatableb Send global CEO andrelevant senior executives
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