Question: Keeping this below given 'tool' in perspective, answer the following questions: 1 . Identify and research an MNC , which made its foray into the

Keeping this below given 'tool' in perspective, answer the following questions:
1.Identify and research an MNC, which made its foray into the Indian market and achieved success.
2.Identify and research an MNC, which made its foray into the Indian market and was a failure.
3.Relate your findings from (1) and (2) above with each of the 7 parameters and their sub-components as given in the assessment tool.
4.Did you notice any prominent parameter(s) in success and failure of the MNCs in your identified cases?
5. WRITE YOUR FINDINGS IN ONE OR TWO LINES FOR EACH OF THE FOLLOWING PARAMETERS AND THEIR SUBCOMPONENTS WITH REASONS AND CREATE TWO TABLES FOR EACH CASE. ASSESSMENT TOOL -
1. Ensure top- leadership support and commitment through cycles
a. Set bold and explicit aspirations over next 5 years (eg,3x5x growth in India)
b. Send global CEO and relevant senior executives to India 34 times a year; engage in
regular dialogue with top Indian clients
c. Maintain appropriate local investments even through business cycles
2. Customize offerings to suit Indian market and customer needs
a. Gain deep understanding of 45 target client segments and the initiatives that will
deliver against a 3x5x growth goal (ie, beyond just niche markets)
b. Set high market share goals (eg,15% or more) for the targeted client segments
c. Tailor product/service packages to client segments needs and local market differences
3. Create innovative and localized business model
a. Commit to products that have 30% less functionality and that cost 5070% less without
compromising quality
b. Build distribution network that mirrors customer targets; plan to expand it by 2030%
c. Employ robust supply chain in India (eg, reliable vendors conforming to quality specifications)
4. Scale up via deals and partnerships
a. Assign a business-development/M&A team to scout for opportunities in India periodically
b. Develop strong local partners and joint ventures; manage results proactively every quarter (ie, no arms-length relationships)
5. Leverage India for global products, services, and talent
a. Make India team a key R&D hub with sufficient resources to deliver results
b. Deploy business-model and technical innovations from India in other relevant markets
c. Global operations benefit from Indias cost advantage, scale, and talent pool
6. Manage perceptions and regulation
a. Maintain strong relationships with top 10 external stakeholders (government and
regulators); dont rely on external agencies for this
b. Achieve premium positioning for brand in India over local competitors; ensure that brand
has sufficient Indian attributes (ie, not just a foreign label)
7. Empower local organization; offer a compelling people proposition
a. Make India head a senior officer and part of global executive committees
b. Provide India-based CEO with own investment budget and autonomy for most
day-to-day decisions
c. Include top 5 India executives in the global top 200 executives; monitor their career
development at a global level
d. Recruit 10% of global top 500 leaders from operations in India
e. Achieve reputation as preferred employer (eg, place among top 100 employers in India)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!