Question: Keeping this below given 'tool' in perspective, answer the following questions: 1 . Identify and research an MNC , which made its foray into the
Keeping this below given 'tool' in perspective, answer the following questions:
Identify and research an MNC which made its foray into the Indian market and achieved success.
Identify and research an MNC which made its foray into the Indian market and was a failure.
Relate your findings from and above with each of the parameters and their subcomponents as given in the assessment tool.
Did you notice any prominent parameters in success and failure of the MNCs in your identified cases?
WRITE YOUR FINDINGS IN ONE OR TWO LINES FOR EACH OF THE FOLLOWING PARAMETERS AND THEIR SUBCOMPONENTS WITH REASONS AND CREATE TWO TABLES FOR EACH CASE. ASSESSMENT TOOL
Ensure top leadership support and commitment through cycles
a Set bold and explicit aspirations over next years egxx growth in India
b Send global CEO and relevant senior executives to India times a year; engage in
regular dialogue with top Indian clients
c Maintain appropriate local investments even through business cycles
Customize offerings to suit Indian market and customer needs
a Gain deep understanding of target client segments and the initiatives that will
deliver against a xx growth goal ie beyond just niche markets
b Set high market share goals eg or more for the targeted client segments
c Tailor productservice packages to client segments needs and local market differences
Create innovative and localized business model
a Commit to products that have less functionality and that cost less without
compromising quality
b Build distribution network that mirrors customer targets; plan to expand it by
c Employ robust supply chain in India eg reliable vendors conforming to quality specifications
Scale up via deals and partnerships
a Assign a businessdevelopmentM&A team to scout for opportunities in India periodically
b Develop strong local partners and joint ventures; manage results proactively every quarter ie no armslength relationships
Leverage India for global products, services, and talent
a Make India team a key R&D hub with sufficient resources to deliver results
b Deploy businessmodel and technical innovations from India in other relevant markets
c Global operations benefit from Indias cost advantage, scale, and talent pool
Manage perceptions and regulation
a Maintain strong relationships with top external stakeholders government and
regulators; dont rely on external agencies for this
b Achieve premium positioning for brand in India over local competitors; ensure that brand
has sufficient Indian attributes ie not just a foreign label
Empower local organization; offer a compelling people proposition
a Make India head a senior officer and part of global executive committees
b Provide Indiabased CEO with own investment budget and autonomy for most
daytoday decisions
c Include top India executives in the global top executives; monitor their career
development at a global level
d Recruit of global top leaders from operations in India
e Achieve reputation as preferred employer eg place among top employers in India
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