Question: [ Kellogg ' s ] Kellogg's has several cereals targeted at different types of users. This is example of multiple products aimed at multiple markets.

[Kellogg's] Kellogg's has several cereals targeted at different types of users. This is example of multiple products aimed at multiple markets. Manufacturing these differ cereals is clearly more expensive than producing only one but worthwhile if it adds manufacturer's profits and
meets standards for new product testing.
stabilizes competition.
better serves customers' needs.
cannibahizes the earlier products.
uses the same promotion and packaging for all segments.
[Kellogg's] Kellogg's has several cereals targeted at different types of users.

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