Which statement regarding when and how to segment markets is most accurate? Multiple Choice If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment. Even if a firm finds uniform needs across all users, it should take advantage of the method to avoid falling behind its competitors. Market segmentation is only feasible for large corporations; small businesses don't have the resources to engage in the process. Market segmentation strategies work less than 10 percent of the time. Governments should not attempt market segmentation because the strategy is only applicable for consumer and organizational markets. 'ellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different ereals is clearly more expensive than producing only one but worthwhile if it adds to the manufacturer's profits and Multiple Choice better serves customers' needs. cannibalizes the earlier products. uses the same promotion and packaging for all segments. stabilizes competition. meets standards for new product testing