Question: [ Kellogg ' s ] Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple

[Kellogg's] Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing only one but worthwhile if it adds to the manufacturer's profits and
stabilizes competition.
better serves customers' needs.
meets standards for new product testing.
cannibalizes the earlier products.
uses the same promotion and packaging for all segments.
[Kellogg's] Kellogg's has several cereals targeted at different types of users.

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