Question: Key comparative figures for Apple and Google follow. Required: 1. Compute the amount of gross margin and the gross margin ratio for the fwo years
Key comparative figures for Apple and Google follow. Required: 1. Compute the amount of gross margin and the gross margin ratio for the fwo years shown for each of these companies. 2. Which company earns more in gross margin for each dollar of net sales for the current year? 3-a. Does the company's current-year gross margin underperform or outperform the 35% industry average in the case of Apple? 3.b. Does the company's current-year gross margin underperform or outperform the 35% industry average in the case of Google? 4-a. Is the change in the company's current-year gross margin favorable or unfavorable for Apple? 4-b. Is the change in the company's current-year gross margin favorable or unfavorable for Google? Complete this question by entering your answers in the tabs below
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