Question: Key Performance Indicators Identify and describe the key performance indicators for each channel. Customer Experience Determine how customers or potential customers are experiencing the company

Key Performance Indicators

Identify and describe the key performance indicators for each channel.

Customer Experience

Determine how customers or potential customers are experiencing the company on social media.

Challenges and Opportunities

Explain and justify the challenges and opportunities present for each channel.

Zappos

Channel Usage

Describe how the company is using both channels.

Key Performance Indicators

Identify and describe the key performance indicators for each channel.

Customer Experience

Determine how customers or potential customers are experiencing the company on social media.

Reflection on the Audit Process

Reflect on the social media audit process. What worked well? What was challenging? What surprised you? What lessons from this assignment will you keep in mind as you undertake your social media audits for the final project?

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