KFC recognizes that global segmentation, targeting, and positioning $($STP$)$ are more complicated than local STP$,$ in part because

Multiple Choice

most governments have rules against targeting consumers.

positioning almost always fails when attempted in a foreign country.

there are fewer franchising opportunities in global markets.

global consumer markets are almost totally homogeneous, making segmentation difficult.

consumers may view their roles differently in different countries.

Prev

$345$

$7$

of $12$

Next