Question: KFC recognizes that global segmentation, targeting, and positioning ( STP ) are more complicated than local STP , in part b Multiple Choice global consumer

KFC recognizes that global segmentation, targeting, and positioning (STP) are more complicated than local STP, in part b
Multiple Choice
global consumer markets are almost totally homogeneous, making segmentation difficult.
positioning almost always fails when attempted in a foreign country.
there are fewer franchising opportunities in global markets.
consumers may view their roles differently in different countries.
KFC recognizes that global segmentation, targeting, and positioning (STP) are more

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