Question: Kindly ans this question Question No 5: Negative comments in the form of rumors that are untrue, can sweep through the marketplace & undermine a

Kindly ans this question Question No 5: Negative

Kindly ans this question

Question No 5: Negative comments in the form of rumors that are untrue, can sweep through the marketplace & undermine a product. Some rumors which influenced sales are: 1) products was produced under unsanitary conditions, 2) product included cancer causing elements, 3) the firm was owned or influenced by an unfriendly or misguided foreign countries. Debate as marketer how you respond effectively on negative rumors? (13 Marks)

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