Question: Knowing that, while Just Play creates products for individual consumers, their direct customers are actually toy retailers ( who buy the toys to then sell
Knowing that, while Just Play creates products for individual consumers, their direct customers are actually toy retailers who buy the toys to then sell to individual consumers which of the following is accurate regarding the differences between individual consumers and businessorganizational customers?
Within a customer portfolio, we typically have fewer individual consumers, while we typically have a greater number of business customers.
Demand for products for business custumers is typically derived while demand for products for individual consumers typically is not.
Products tend to be more customized for individual consumers while products tend to be more massproduced for business customers.
Transactions with business customers are typically smallervalue while transactions with individual consumers are typically larger value.
Prices are often negotiated with individual consumers while prices are often fixed with business customers.
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