KNOWLEDGE 1. Identify five features that a brand might have. 3. When might a business be able to measure the value of 2. Why might a brand be worth a lot to a business? 4. Suggest five features of an effective brand name. 9. State three situations where branding may not be effective. 5. Why is brand protection important? 6. State three types of brand. 7. Suggest four types of brand strategy. 8. State five benefits of branding to a business