KOLs and influencers start growing extremely fast in Tiktok, Instagram, and Youtube shorts. Brands use this advantage to pay a very high commission for people to review their products, leading to many people quitting their office job to do social media. Most importantly, consumers waste a lot of money on overrated/not worthy products. These factors lead to severe problems with consumer trust and the economy in general (such as pay rates differentiation and KOL and Influencers taxes; social media policy with kols/influencers,etc )

2. Please provide secondary research based on company reports, online sources, (Not Wikipedia) news articles, etc., and summarize research objectives, method, and findings.
4. Describe the customer segment most relevant to the marketing problem identified above. Explain the segment's current or potential value.
6. Suggest recommendations; should address the marketing problem above and may involve aspects of segmentation, positioning, and marketing mix decisions.

Answer rating: 100% (QA)

Research Objectives 1 Understand Influencer Marketing Impact Explore the extent to which influencer marketing affects consumer behavior trust and econ... View the full answer