Lab Chapter $2$

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Assignment: Lab Chapter $2$

PROFILE

ORDERS

COURSES

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What does value co$-$creation refer to$?$

a$.$ The fact that all competitors in a particular market ultimately strive to provide value for consumers

b$.$ The realization that a consumer plays a role in the value equation

c$.$ The fact that all departments within an organization play an important part in the success of a product

d$.$ The realization that an organization indirectly contributes toward the betterment of society by providing value to consumers