lan Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average...

 

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lan Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $1,210. Last year, the company obtained 57,100 new customers while spending $3.15 million on advertising and promotion. In terms of personnel and operational costs, they spent $5.27 million on their sales force and the total cost of their retail stores was $16.60 million, of which approximately 79% supported service and operations and the remainder was deemed for marketing and sales. Finally, corporate overhead was $3.99 million. What was the customer acquisition cost (CAC) for last year? CALCULATED VARIABLES: tmcost $11.91 rmcost $3.49 lan Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $1,210. Last year, the company obtained 57,100 new customers while spending $3.15 million on advertising and promotion. In terms of personnel and operational costs, they spent $5.27 million on their sales force and the total cost of their retail stores was $16.60 million, of which approximately 79% supported service and operations and the remainder was deemed for marketing and sales. Finally, corporate overhead was $3.99 million. What was the customer acquisition cost (CAC) for last year? CALCULATED VARIABLES: tmcost $11.91 rmcost $3.49