Question: lan Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $ 1 , 2 8

lan Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $1,280. Last year, the company obtained 64,200 new customers while spending $3.54 million on advertising and promotion. In terms of personnel and operational costs, they spent $4.83 million on their sales force and the total cost of their retail stores was $17.30 million, of which approximately 79% supported service and operations and the remainder was deemed for marketing and sales. Finally, corporate overhead was $4.14 million.
What cost should be allocated to marketing and sales for their retail stores last year?
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 lan Shields Communications, Inc., a cellular communications provider based in Michigan,

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