Question: an Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $ 1 , 2 8

an Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $1,280. Last year, the company obtained 56,500 new customers while spending $3.02 million on advertising and promotion. In terms of personnel and operational costs, they spent $5.16 million on their sales force and the total cost of their retail stores was $16.90 million, of which approximately 77% supported service and operations and the remainder was deemed for marketing and sales. Finally, corporate overhead was $4.15 million.
Question 2
What are the total marketing and sales costs for Ian Shields for last year?

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