Lance is a $30-$year old, single professional who enjoys hiking, college sports, and poetry. He lives with his girlfriend but does not have from his father who married right after high school, had children, and worked for the same company his entire career. More and mo variety of interests, products, and services instead of conforming to traditional stereotypes.

$$ well$-$defined segments

component lifestyles

simple multipurpose products

conformity and cohesiveness

modular market mixes