Language Toolkit

Select the appropriate term from the drop$-$down list to match each definition.

Occurs when a problem is recognized and an internal search provides a single preferred solution, the consumer purchases that brand and an evaluation occurs only if the brand fails to perform as expected; sometimes referred to as habitual decision making

The way an individual wants to feel or be at the present time

Problem the consumer is aware of or will become aware of in the normal course of events

Involves a discrepancy that a variety of brands within a product category can reduce

The level of concern for, or interest in$,$ the purchase process triggered by the need to consider a particular purchase

The result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process