Chapter $15$ Language Toolkit

Select the appropriate term from the drop$-$down list to match each definition.

Composed of those brands consumers are aware of and view negatively

eBook

Occurs when the search process focuses on external information relevant to solving the problem; can involve independent sources, personal sources, marketer$-$based information, and product experience

Software "robots" that do the shopping$/$searching for users

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Composed of those brands consumers are aware of

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Allows consumers to search using pictures instead of text

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Used to access relevant information from long$-$term memory to be used to determine if a satisfactory solution is known, what the characteristics of potential solutions are, what the appropriate ways to compare solutions are, and so forth

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