Question: Lauterborn called for marketers to update their thinking and recognize the changing nature of communication between organizations and their customers. He advises organizations using integrated

Lauterborn called for marketers to update their thinking and recognize the changing nature of communication between organizations and their customers. He advises organizations using integrated communications to use an approach that starts with:

Question

21

options:

Promotion rather than people

People rather than price

Price rather than promotion

Products rather than price

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