Lead users or early adopters can present important to a company in the early stages of a product launch. monetary value information value company value confirmation value scale value Question 6 Which of these statements about single-segment marketing is true? It is invariably more successful than the unfocused multi-segment approach. It is never a good way to achieve a strong market presence. It is the exception to the rule; most companies target multiple segments. It is the end goal of most developing companies