Learning: Ch $13$: The International Dimension

QUESTION

ANSWER

When Microsoft decided to sell Windows worldwide, the company took on an enormous project. Microsoft has to produce versions of Windows in dozens of different languages. Even in English, Microsoft produces a U$.$K$.$ version, a U$.$S$.$ version, an

$$ Product localization Australian version, and so on$.$ The problem for Microsoft is even greater because different countries use different character sets. In some languages, writing flows from left to right. In other languages, it flows from right to left.

When making the decision to sell Windows worldwide, what factor had the most impact on Microsoft's global competitive strategy?