Learning Objectives: Discuss ways to integrate marketing communications in service organizations. Discussion: What are the most effective
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Question:
Learning Objectives:
Discuss ways to integrate marketing communications in service organizations.
Discussion:
What are the most effective Internet advertisements you have seen? Why are they effective? How do they help set the expectations for the company? (Post advertisement if possible!)
Related Book For
Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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