Question: Learning Outcomes covered in Task 3: LOS, LO6 Please refer to the module specification for Learning Outcome details. Digital Customer Experience In line with the

Learning Outcomes covered in Task 3: LOS, LO6 Please refer to the module specification for Learning Outcome details. Digital Customer Experience In line with the theme you have selected for this assignment, you are required to carry out the following (a) Identify the key touchpoints and appraise the current customer journey for the persona you defined in Task 1 (c). AC5.1, AC5.2 (20 marks) (b) Develop a detailed plan to improve the customer digital experience throughout the customer journey identified in Task 3 (a). AC6.1, AC6.2 (20 marks) (Total - 40 marks) (Tasks 3 (a) to 3 (b) maximum word count - 2,000 words)

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