Leda is using web$-$based communication to promote her services as a DJ for parties and special events. To assess the effectiveness of these communications, she should use to measure how much time viewers spend on particular web pages, the number of pages they view, how many times users click banner ads, which website they came from, and so on$.$

Multiple Choice

$$ gross rating points

$$ web$-$tracking software

$$ Google AdWords

$$ social media analytics

$$ Internet media