Question: Lee is the product manager for a software program sold by Telestar. In evaluating the product, Lee determines that something just isn't right with how

Lee is the product manager for a software program sold by Telestar. In evaluating the product, Lee determines that something just isn't right with how the software program is marketed to potential customers, and he feels a change is necessary. Which of the following marketing mix variables is easiest for Lee to change?

Promotion

Price

Place

Product

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