Question: Lee is the product manager for a software program sold by Company ABC. In evaluating the product, Lee determines that something just is not right

Lee is the product manager for a software program sold by Company ABC. In evaluating the product, Lee determines that something just is not right with how the software program is marketed to potential customers, and he feels a change is necessary. Which of the following marketing mix variables is easiest for Lee to change?

Select one:

.

product

.

place

.

price

.

promotion

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