Lee Valley Toolscreated a new training video about one of their tools and posted it on their main website landing page.As a key success factor, they estimated 50 views/month from March - July as part of a campaign to promote the new tool.It's now June and after analyzing data they realize they're only achieving 20 views/month.What is themain valueof the KSF in this example?

Question 15 options:

The KSF helps Lee Valley Tools report performance of the video.

The KSF helps Lee Valley Tools see the strategy isn't on track and that they may need to consider going to a contingency plan.

The KSF helps Lee Valley Tools see how their video is performing versus the competition.

The KSF helps Lee Valley Tools have measurable data.

Question 16(1 point)

Abhay is shopping at aCostcostore for groceries.About a week ago, he ordered a barbecue online fromCostco.While he walks through the aisles looking for groceries, he gets a text fromCostco, updating him that his barbecue order will be ready in 1 week.What key capability isCostcousing to optimize Abhay's customer journey?

Question 16 options:

Proactive personalization

Contextual interaction

Journey Mapping

Automation

Question 17(1 point)

Joanne orders a face moisturizer fromwww.organicskincare.caon a monthly basis. Last week she was sent an email indicating a new product of body lotions offered atwww.organicskincare.ca, this is an example of:

Question 17 options:

Automation

Proactive Personalization

Contextual interaction

Journey Innovation

Question 18(1 point)

Proactive personalization is:

Question 18 options:

Personalizing options based on previous choices, i.e. an online order of a particular shampoo

Providing name and address information for all online purchases

Offering customer service for e-commerce transactions

All of the above