Lesson 9 DQ Discussion: Developing a New Product Woo Audio is a small company in New York that makes high-quality headphone amplifiers. The company makes each amplifier by hand using premium audio components and vacuum tubes. Recently, the owner of the company noticed a trend in the headphone community toward using portable, high-quality headphone amplifiers. These new units combine a digital-to-analog converter with a high-power amplifier in a package small enough to put in a pocket. Review the three-phase, eight-stage, new product development process: Phase I: Generating and Screening Ideas Stage 1: Generating New Product Ideas Stage 2: Screening Product Ideas Stage 3: Concept Development and Testing Phase II: Developing New Products Stage 4: Business Case Analysis Stage 5: Technical and Marketing Development Phase III: Commercializing New Product Stage 6: Test Marketing and Validation Stage 7: Launch Stage 8: Evaluation Select one of the phases and explain how Woo Audio would proceed through that phase to develop a conceptual new product that will generate excitement in the headphone community. Respond to at least two of your peers' postings during the week, preferably responding to those who have answered different questions than the ones you answered. The responses should be substantial, meaningful, and insightful