Leveraging the Blue Ocean Strategy, write a brief response that describes what makes Nike custom tennis shoes unique and how it will provide a strategic advantage in the marketplace.

Write a brief response to the following questions.

$1.$ How do you acquire customers?

$2.$ After you have landed a new customer, how do you plan to relate to that customer and manage the relationship $($if at all$)?[($Example: customer service$)$

Write a brief response to the following questions.

$3,$ How will you charge your customers? What is your revenue model?

$4.$How much will you charge your customers? Can you calculate your revenues for the next month, quarter, and year? $[$

$5.$What key activities do you need to engage in to deliver your value proposition?

$6.$ What assets are available to you or under your control? Refer to the Nikes SWOT analysis.

$5.$ What are your cost structures? What will you need to pay for in order to create the custom tennis shoes? $[($Example: What do you need to pay for to create your unique value proposition?$)$

$6.$ Based on the BMC chart, why does it make sense to proceed with this new custom$-$made Nike tennis shoes?

Key Partners

$$ Suppliers of raw materials for production $($e$.$g$.,$ sustainable materials$).$

$$ Technology partners for research and development $($e$.$g$.,$ material innovation$).$

$$ Logistics and distribution partners for efficient supply chain management.

$$ Retail partners and e$-$commerce platforms to reach a broader audience.

$$ Sponsorships and collaborations with athletes and influencers for brand promotion.

Key Activities

$$ Suppliers of raw materials for production $($e$.$g$.,$ sustainable materials$).$

$$ Technology partners for research and development $($e$.$g$.,$ material innovation$).$

$$ Logistics and distribution partners for efficient supply chain management.

$$ Retail partners and e$-$commerce platforms to reach a broader audience.

$$ Sponsorships and collaborations with athletes and influencers for brand promotion.

Value

$$ Customization options that allow customers to design shoes according to their preferences.

$$ High$-$quality, innovative products that enhance athletic performance.

$$ A strong brand identity that resonates with consumer values, including sustainability and individuality.

$$ Customer$-$centric approach that fosters brand loyalty and personal connection.

Customer Relationship

$$ Engagement through social media and digital platforms to build a community.

$$ Customer support and feedback channels to improve products and services.

$$ Personalized marketing through data analytics to cater to individual preferences.

$$ Loyalty programs to reward repeat customers and enhance brand affinity.

Customer Segments

$$ Athletes seeking high$-$performance sportswear.

$$ Casual consumers interested in personalized fashion.

$$ Environmentally conscious customers looking for sustainable products.

$$ Young adults and teens who value brand identity and customization.

Key resources

$$ Strong brand reputation and recognition in the sportswear market.

$$ Extensive R&D capabilities and technical expertise.

$$ Patented technologies $($e$.$g$.,$ Flyknit$)$ and innovative product designs.

$$ Comprehensive customer data for insights into preferences and trends

Channels

$$ Nike$$s own retail stores and online platform for direct sales.

$$ Third$-$party retailers and e$-$commerce platforms for broader distribution.

$$ Social media and digital marketing for brand awareness and engagement.

$$ Events and sponsorships to connect directly with target customers.

Cost structure

$$ Significant investment in research and development for innovation.

$$ Manufacturing and operational cost associated with producing custom products.

$$ Cost related to logistics and distribution to ensure product delivery.

Reverse stream

$$ Sales from custom Nike shoes and personalized products.

$$ Direct to consumer sales through Nike$$s online and physical stores.

$$ Revenue from collaborations and sponsorships with athletes$$ events.

$$ Ongoing sales of traditional product lines alongside personalized offerings.

$7.$ What are the risks to your business model? $[($For example, do you have the right relationships with suppliers and partners to create the value proposition and bring it to market?$)$

$8.$ Are there things that can or should be changed to strengthen the business model to reduce its risk? $[($Refer to the SWOT analysis. Example: having multiple suppliers to protect the project.$)$

Create a checklist of the materials you will need for your customers from the points below by highlighting the items that apply. $($Note: Not all may apply.$)$ Add materials as needed. Website

$$ Customer presentation

$$ Marketing plan

$$ Sales process description

$$ Acquisition of customers

$$ The sales process $($for example: website sales$)$

$$ Pricing options: single$-$priced product or service versus multi$-$tier pricing