Question: Levy Inc., a U . S . - based smartphone manufacturer, extends its line of high - end smartphones to the Asian market to capitalize

Levy Inc., a U

.

. -

based smartphone manufacturer, extends its line of high

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end smartphones to the Asian market to capitalize on the high demands for smartphones. Owing to its huge success in the United States, Levy uses the same set of marketing mix in the Asian markets. In this case, the company's management orientation is referred to as regiocentric.

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