“Lifeline” is a range of ayurvedic hair care products with shampoo, hair oil and conditionerin its portfolio. It claims to use several ancient herbs with medicinal property that can prevent earlygreying of hairs and can give a fresh smooth look to hairs. Suggest, how a marketingcommunication can be designed for the brand by incorporating the concept of classical andinstrumental conditioning. [7 Marks]

Answer rating: 100% (QA)

Applying Classical Conditioning learning through classical conditioning always plays an important role in marketing Buyers in most cases can be condit... View the full answer