Question: Lifetime value analysis enables marketers to ... ... except one given below? establish the true value of a company's customer base make decisions about products

Lifetime value analysis enables marketers to

... ... except one given below?

establish the true value of a company's customer base make decisions about products and offers

plan and measure investment in customer acquisition programmes

identify and compare critical target segments

measure the effectiveness of alternative customer retention strategies

make decisions about the value of introducing new technologies

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