Listed below are three current and three future challenges that companies are facing in "integrating" marketing communications to consumers.

Using Integrated Marketing Communication theories and frameworks, and also using additional secondary research to support your response, provide recommendations for companies to overcome/take advantage of the six listed challenges.

#1 The current advertising industry is heavily reliant on digital advertising #2 Digital platforms are becoming crowded with content, which makes it difficult for marketers to stand out from the crowd and get noticed by their target audience #3 There is no standardization across different industries when it comes to integrating marketing communications into social media #4 Traditional advertising industry is in decline, and companies are struggling to find new and innovative ways to reach consumers #5 Digital platforms are constantly changing, and companies need to keep up with the latest trends in order to remain relevant to their target audience #6 There is a growing trend of consumers using ad blockers, which makes it difficult for companies to reach them with their marketing messages.