Question: Using Integrated Marketing Communication theories and frameworks, and also using additional secondary research to support your response: Discuss the opportunities and challenges in integrated marketing

Using Integrated Marketing Communication theories and frameworks, and also using additional secondary research to support your response:

Discuss the opportunities and challenges in integrated marketing communication when the artificial intelligence (AI) becomes a popular channel between companies and consumers, and provide recommendations for companies to leverage on this trend in IMC.

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3-24. Was the message well timed?

3-25. Did the sender choose an appropriate medium for the message?

3-23. Specific purpose: