Question: Location Score Factor (100 points each) Weight A B C Convenience 0.15 88 78 68 Parking facilities 0.20 83 82 95 Display area 0.18 92
| Location Score | ||||||
| Factor (100 points each) | Weight | A | B | C | ||
| Convenience | 0.15 | 88 | 78 | 68 | ||
| Parking facilities | 0.20 | 83 | 82 | 95 | ||
| Display area | 0.18 | 92 | 93 | 93 | ||
| Shopper traffic | 0.27 | 93 | 93 | 88 | ||
| Operating costs | 0.10 | 98 | 98 | 93 | ||
| Neighborhood | 0.10 | 84 | 96 | 78 | ||
| 1.00 | ||||||
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a. Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.)
b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.
multiple choice
B
A
C
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