Question: Using the following factor ratings, Location Score Factor (100 Points each) Weight A B C Convenience 0.15 86 94 80 Parking Facilities 0.20 90 98

  1. Using the following factor ratings,

Location Score

Factor (100 Points each)

Weight

A

B

C

Convenience

0.15

86

94

80

Parking Facilities

0.20

90

98

72

Display Area

0.18

85

96

88

Shopper Traffic

0.27

60

80

60

Operating Costs

0.10

92

82

92

Neighborhood

0.10

90

75

90

a)Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score

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